What Is Customer Reference Management Software And Why You Should Care?
If you have a business, regardless of whether it is a small business with only a few clients or a huge conglomerate with millions, you know full well that customers are what make your business possible. Having a customer reference management software package enables you to ensure you’re meeting all of your customers needs and meeting their needs makes for a happy customer.
When you’ve got a good customer reference management package, taking care of those customer needs becomes a lot easier. Here are some features you’ll want in your customer reference software.
Has a slot for as much customer information as possible. Not just name, business address, phone numbers, email address and web site info but personal info such as home address, spouse, kids and pets names and even hobbies and other interests. This enables you to build a personal relationship with the customer instead of treating them like a number.
Tracks all contact with the customer. This means phone calls, face to face conversations and correspondence. With proper notes, you’ll always know what your customer is thinking and what their needs are.
Connects directly to your sales software. This feature in a customer reference management software package enables you to see what the customer has purchased in the past, what they owe on, what their credit limits are and can even let you do a sale right from the CRM screens.
Tasks users to connect with customers on a pre-set basis. By having alerts set, members of the sales team can call customers on a regular basis to see if they need product, to check on their status and to update information.
Allows you to easily import contact information from conventions and trade shows. Customer reference management packages with this feature integrate raw data into the database so sales reps can easily convert new contacts into customers.
There are all kinds of features in different customer reference management packages that you’ll want to take a look at as well. Ease of use features, integration with other software packages on your network and ease of maintenance are just a few features that will help you decide which package is for you. Customer reference management software packages are the tools with which you’ll be able to not only meet the needs of your customers but exceed them. By taking care of the customer today, they’ll be your customer tomorrow.