Blog

Austin Design Week 2017 Presents: Crafting a Conversational Design Strategy

Austin Design Week 2017 Presents: Crafting a Conversational Design Strategy
Austin Design Week 2017 Presents: Crafting a Conversational Design Strategy Organized by: Voxable There’s a paradigm shift happening in the way that humans interact with machines. Technology like speech recognition, natural language understanding (NLU), and synthesized speech have reached a tipping point. Conversational interfaces are being leveraged to create brand and product experiences that go beyond screen-based devices, yet designers, UX practitioners, and marketers are underrepresented in this field. Crafting natural and delightful conversations with machines is a complex design problem; designers need to add skills to their arsenal in order to effectively design conversational interfaces. The 2017 Design in Tech Report forecasts that writing is the next unicorn skill for designers. In this workshop, you’ll gain an understanding of how conversational interfaces work and how to implement a design strategy for building great conversational experiences. We’ll design an example conversational interface and complete exercises that will guide you through a process you can incorporate into your own design practice. Faciliators: Lauren Golembiewski, CEO and Co-founder at Voxable and Matthew Buck, CTO and Co-founder at Voxable, and Brittany Walla, Director of Marketing at Voxable Lauren Golembiewski runs the design and user experience team at Voxable, an agency that designs and develops conversational and voice interfaces. The Voxable team has been working with their clients to build chatbots, Alexa Skills, and bots for Google Assistant since 2015. Lauren helps clients understand how their companies might best use conversational interfaces to attain certain goals like increasing revenue, decreasing overhead, or improving communication Voxable bases their design on researching a solution for the client that is intuitive and delightful for their users. Before becoming a conversational designer, Lauren was Design Director at a Big Data startup where she worked to communicate complex data models to consumers. She has helped numerous startups build their design strategy while working at a venture accelerator and continues to help product, marketing, and executive teams understand the design strategy of conversational interfaces. She frequently gives talks and speaks at conferences, most recently at SXSW 2017 where she discussed the current landscape of voice interfaces with her partner session. Matthew Buck leads the engineering team at Voxable and helps clients understand the technical challenges in building a conversational interface. Matt has worked with several high-profile engineering teams in the Austin startup scene. His most recent work includes helping to launch the MakerSquare coding bootcamp as the instructor for its inaugural cohort and directing front-end engineering efforts through a successful IPO at Rapid7, a cybersecurity company, as its Senior User Interface Architect. Throughout Matt’s time in the industry, he has come to learn the immense value of sane development processes and a relentless focus on code quality; he strives to impart these lessons by regularly speaking at user groups and conferences. Brittany Walla is the Marketing Director at Voxable. Her passion lies in brand building through consistent, quality brand voice and acute attention to detail. Prior to transitioning to the tech world, Brittany directed traditional and digital marketing campaigns from inception to distribution in the financial sector. Her work within the marketing automation platform Marketo helped grow her previous company’s assets by 16%. A content marketer to the core, she believes compelling marketing is akin to compelling storytelling. Brittany sees enormous potential in elevating brands with conversational interfaces and is enthusiastic about sharing the opportunity this technology offers with others. *Note: we won't be providing lunch, but feel free to bring your own! For the full Austin Design Week schedule, check out austindesignweek.org.

at WeWork
600 Congress Ave., 15th fl.
Austin, United States

no comment

Leave a Reply